This course describes the
skills, knowledge and performance outcomes required to plan and develop a feasible Business
Plan by understanding the nature and scope of entrepreneurship, scanning
the market of potential entrepreneurial venture opportunities,
and identifying and evaluating the methods of venturing into business
including but not limited to starting one's own business, buying existing
businesses and the process of franchising. It also emphasizes on
assessing the possible characteristics and mindset of entrepreneurs, analyzing
typical entrepreneurial venture challenges, errors and rewards, identifying effective
strategic management, developing product and service innovations
and introducing the concepts of environmentally sustainable practices,
social entrepreneurship and intellectual property management.
- Teacher: Michael Sacramed